BRANDT IN VIỆT NAM

BRANDT IN VIỆT NAM


BRANDT GROUP

We own two production sites in France (Orléans and Vendôme), an industrial park in Algeria (Sétif), two R&D sites in France (Lyon and Orléans), a site dedicated to after-sales services (Cergy-Pontoise) and a corporate headquarter at Rueil-Malmaison.
 
We are a leading French group in the area of household equipment: Washing, Cooking, Cooling, Small Appliances, Television and Air Conditioning.
 
We design and manufacture products for four iconic brands which are present in millions of households around the world. De Dietrich and Brandt are our two major international brands; Sauter and Vedette are our two specialist brands.
 
We own two production sites in France (Orléans and Vendôme), an industrial park in Algeria (Sétif), two R&D sites in France (Lyon and Orléans), a site dedicated to after-sales services (Cergy-Pontoise) and a corporate headquarter at Rueil-Malmaison.
  
Distribution of our brands is provided worldwide by a network of distributors. 6 subsidiaries in Europe, in Asia and in North Africa.
 

                                                            

In 2011, we became the first manufacturer of home appliances to receive the French Origin Guaranteed label for our products manufactured at our Orléans and Vendôme sites.
 
We are investing more than 200 million euros in the construction of our new industrial complex, dedicated to washing and cooling products in Sétif, in Algeria.

     

 

BRANDT HISTORY

Edgar William Brandt (1880-1960) was an Alsatian craftsman in wrought iron and industrialist of the armament; also the founder of Brandt electrical household appliances. Edgar William Brandt creates an iron workshop in Paris. However, during the 1st world war, the workshop had to stop its activity and devote the facilities to the production of guns and mortars.

1902: Edgar William Brandt creates an iron workshop in Paris.  However, during the 1st world war, the workshop had to stop its activity and devote the facilities to the production of guns and mortars.

1920: Edgar W.Brandt created the bronze flagstone of the tomb of the unknown soldier buried under the Arc de Triomph in Paris.

 
1926: Edgar W. Brandt set up the Brandt company .  In 1936, the company became state-owned and with this move, was able to purchase several production plants.
 
1950: Edgar W.Brandt created the SODAME & the Electromenager industry of household appliances.  Started to produce the first cookers, refrigerators, washing machines, heating equipments and sewing machines.
 
1956: Brandt SA amalgamated with Hotchkiss, manufacturer of luxury cars.  On the 26th of June, 1956, Edgar W. Brandt presented the replica of the gilded grids to the Castle of  Versailles, to replace the original ones which were destroyed during the French Revolution.
 
 
1963: Brandt became the first brand of washing machines in France.
 
1970: Launched the successful advertising campaign: “what’s with your wife?".
 
1972:: The La Roche factory produced the 1st French dishwasher, a Brandt brand.
 
1977: Achieved top market leadership for washing machines, refrigerators and dishwashers.
 
1978: Launched the first washer-dryer: Statomatic 46.
 
1983: Launched the pyroltic ovens.
 
1984: Launched the first top load, 40cm width washing machine BB40.
 
1988: Introduced the first Induction hobs to the market and created a the subsidiary company TEM (Thomson Electromenager).
 
1995: Creation of Brandt SA.
 
2000: Acquisition of Moulinex by the Brandt Group.
 
2002: Creation of the ElcoBrandt Group.
 
2005: On 15th June, the FagorBrandt Group was created to continue to maintain BRANDT as the no. 1 brand in France and in Spain.
 

 

BRANDT AWARDS

•  Innovation Award, Paris Trade Fair 2007, for the Quattro Dishwasher.
 
•  “French Trustworothy Brand 2008” for the fifth consecutive year, for the BRANDT brand.
 
•  Industry Janus - Promoted by the French Ministry of Industry for the Coulour Matrix Oven for De Dietrich.
 
•  Customers’ Gold Laurel in the “Gas and Ceramic Hobs” category.
 
•  Customers’ Gold Laurel in the Discovery of 2008 category, for the induction hob for the Mastercook brandt.
 
•  “Exemplary Company” Award granted to Fagor Mastercook for their Responsible. Employment policy in Poland, backed by the President of the Republic.
 
•  Novia Salcedo 2010 International Award for “Excellence in the professional Integration of Youth” in Spain.
 
•  Superbrands International Award 2012 for Mastercook brand in Poland.
 
 

 

                                                                                                                              

10 REASONS TO CHOOSE BRANDT

Brandt always places people at the heart of its expertise. That is why we design products as efficient as they are ingenious. Innovative, convenient and durable, our technologies offer solutions for everyday that can meet everyone’s needs. We believe that what really counts is not what the machine can do, but what people can do with the help of the machine.

 

reason n°1
 

Brandt has more than 60 years of expertise in the household electrical appliance business.

 
             
reason n°2
 
Brandt is a reliable and user-friendly brand, bringing useful innovation to a wide public and improving the quality and comfort of daily life.
 
           
reason n°3
 
Brandt is a reference brand that aims to accompany you all your lifelong.
 

reason n°4

Brandt is an ethical business that has made a long-standing commitment to protect the environment.
             
reason n°5
 
Brandt is a French brand with 5 Research and Innovation centers based in France.
 
                              
reason n°6
 
Brandt is a brand that stays close to its customers: with presence in many countries through its own subsidiaries or commited distributors.
 
                     Brandt was recently granted the "Origine France Garantie" label by the Pro France association for all of its products made in its French manufacturing plants. This label, certified by Bureau Veritas, assures comsumers that the products in question was made in France.
reason n°7
 
Brandt offers you wide, comprehensive ranges adapted to everyone’s needs.
 
     
reason n°8 
 
Brandt innovation puts people at the core of our engineering. Our goal is to facilitate your daily lives with ingenious products.
 
       
reason n°9
 
Brandt regularly receives awards for its technological advances..